Veterans Day NYC 2011:
Business Card & Letterhead:
Watch the making of the identity:
The identity in action:
INDELIBLE - A personal search for identity:
Nick Colgin, an IAVA member getting the mark tattooed:
2012 Miller High Life can:
August 2011 Creative Review article:
IAVA (Iraq and Afghanistan Veterans of America) is a movement created from the 2.2 million Americans who have served in Iraq and Afghanistan. Of the people for the people, they are digital revolutionaries destined to become the next generation of leaders.
The identity that I had the privilege to create is a platform that emboldens the ambition of today’s new veterans who don’t play by the old rules. With “We’ve got your back” as their mantra and action as their weapon, they are building a movement rallied around being a positive force in communities, businesses and public office.
The strength of the identity is its ability to morph effectively and with ease into very different situations from community activism to political advocacy. A tool wielded by different hands on different occasions that share the same clear sense of purpose, the identity is a grassroots, community building, open source, action orientated, mover and shaker fighting the good fight.
Read a launch review on Under Consideration's Brand New
Designer: David Ricart
Creative Director: Craig Dobie & Paul Owen
Agency: Landor Associates
Video (Identity overview & making of): Steve Haslip & David Ricart
Video (Indelible): Paper Fortress Films
Photography: IAVA's Flickr
The TOLO T-shirt with its removable scent absorbing patch:
Print ad and web banner:
Thesis show at the SVA Gallery:
Thesis forum presentation at the SVA Theater:
Q&A after the presentation:
TOLO is the thesis project I created at SVA MFA Design program.
Through the smell of my grandfather's leather jacket, two weeks after his death, I realized the powerful connection between scent and memory.
TOLO is a system that allows people to intensify their long distance communication by exchanging their personal body scents. Through this medium, individuals can create intimate and emotional memory reminiscences using their sense of smell. The comfort produced by these “21st-century love letters” soothes the pain of alienation, restores hope, and fills a void that cannot be satisfied through images or words.
TOLO is a product that has a patch, which absorbs the personal body scent of the bearer. This special patch is easily removed and applied to any other TOLO product, encouraging the exchange of scents between individuals.
The power of smell:
“A person may have no emotional reaction to seeing a photo of a loved one who died. But that person may unexpectedly encounter the same smell particular to the loved one’s study - a combination of cigarettes and books, for instance - and feel like weeping.”
Rachel Herz, author of Scent of Desire, in a recent interview in Brown University’s George Street Journal.
Designer: David Ricart
School: School of Visual Arts (MFA Design)
Creative Director: SVA MFA Design faculty
Photography: David Ricart & Dohun Park
Typefaces: Black Slabbath & Effra
I love filming, directing and editing short videos from time to time. Most videos here were shot with a Canon 5D Mark II and all were edited using After Effects.
Cannes 2012 Entry Video:
The Princess and the Pea: