DFS Group

DFS is a Hong Kong-based luxury travel retailer founded in 1960 with over 420 locations, including duty-free stores in 12 major global airports. The T Galleria brand offers over 700 luxury brands for travelers to shop.

The concept of "beyond luxury" is embodied in the brand's identity, represented by a keyhole. The relationship between DFS and T Galleria is emphasized because the letters "F" in DFS and "T" in T Galleria have similar structures.

Created while at Landor, New York.
A team including Paul Owen and Agi Morawska.

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