Intel

It’s not about the technology. It’s about what the technology enables. Intel enables the most amazing experiences. Our design team seamlessly integrated with Intel’s team to demonstrate this, actively contributing to strategic and innovative initiatives.

My contributions spanned assisting our strategy unit in formulating a comprehensive brand positioning architecture and driving product marketing efforts. My team and I played a crucial role in developing new brand identities for acquisitions and emerging products, refining the brand identity system, and defining elements such as color palettes, iconography, and photography.

Collaborating with our production team, we oversaw the creation of 1200 diverse assets each year, including photography shoots and packaging designs.

Created while at Red Peak, New York.
A team including Andy Haug, Achu Fones, Jieun Lee and Michelle Bekas.