The Iraq and Afghanistan Veterans of America is dedicated to supporting the 2.4 million U.S. veterans who served in these conflicts. Their motto, "We've got your back," inspires their efforts to help veterans in various ways.
Our goal was to create a dynamic IAVA identity that can be used for grassroots activism and political purposes, while also appealing to younger, tech-savvy veterans. To achieve this, we designed a versatile emblem that can be adapted to various contexts.
This design reflects IAVA's commitment to making a positive difference in the lives of veterans.
Created while at Landor, New York.
A team including Paul Owen and Steve Haslip.